Pureefreshh Food & Beverage Sdn Bhd was initially incorporated as HBL Sinar Resources Sdn Bhd back in 2018. Under the helm of the previous management, the company set out to introduce a vending machine that was different from what people were accustomed to. It would squeeze oranges of its juices, undiluted and unadulterated, to paying customers to kickstart their day.
Year 2020 came and Friend Malaysia came to join the Pureefreshh workforce. It was also the year when Pureefreshh had to withdraw their then business which was dependent on heavy footfalls at the machines’ locations. The management and direction of the business then changed to that of trading Food and Beverage related products. Year 2022 was when the company started seeing some positive movements albeit slowly.
In the other part of the world, Arjuna Yatawara (founder of ESNA) was extensively exposed to the tea Industry since the mid 1960’s. His father, Asoka Yatawara, was managing large tea and rubber plantations in the hill country as well as in mid-country (Kandy region) for a British-Ceylon company for nearly 3 decades. He thus gained considerable knowledge in the tea plantation management to manufacturing and processing.
With the nationalization of the plantation sector and after his schooling in late 1970’s, he joined the business sector exposing himself to the Sales and Marketing activity of various industrial and medical products, and lastly joined Mackwoods Ltd as Marketing Director in 1989. With the Privatization of the Tea and Rubber plantations in 1994, Mackwoods too acquired controlling interest in a Regional Plantation Company (RPC) and thus embarked again into tea, rubber and palm oil plantation management, manufacturing, marketing and exports.
After his retirement from said company in 2015, he embarked in the establishment of ESNA Allied Enterprises and was joined by his children, who after their formal and professional education decided to qualify themselves in tea tasting. ESNA Ceylon Teas was thus established. Savinda Jayanetti, who was already a qualified and renowned tea sommelier with over a decade of experience as a tea blender and taster, then joined the family in 2018 and took over as the Director / CEO of Esna Ceylon Teas in furthering its business.